Evaluation Questions

I have answered all of my evaluation questions using Wix.com. Please click the image below to go to my Wix website:

Final Pieces

Trailer:

Poster:

Website:

www.revoltfilm.com

Ancillary Task - Final Product

Ancillary Task Original Pictures

I took this picture using a Nikon D3100 SLR camera. My idea and aim was to have a sillouetted figure with bright light shining behind. I was fortunate that the lighting was bright on this day and therefore it came out exactly how i wanted it.

Ancillary Task Flatplan - Poster

Ancillary Task Research

Sinster (2012)

Above is the official film poster for horror film Sinster, which was released fairly recently in 2012. This poster contains many convential feature that are expected of a film poster and many of the features are ones i wish to recreate in my own film poster.

Title

The first thing you notice other than the main picture is the title. The title has been created to coincide with the photo, in the photo you can see blood dripping down the wall, this has been recreated in the title and automatically implies that it is a horror film. The font used also features a skinny, haunting text which stands out due to its bold colour on a light background. In camparison to the trailer, the title is presented in exactly the same way; the same font, the same colour and the same background. This is a feature I have seen across many film posters as it represents the film as a brand and the style of the title almost acts as recognisable feature of the film.

Picture

The most important feature of this particular poster is the main picture that has been used as it takes up most of the photo. It features stereotypical features of a horror film; a haunting little girl in pyjamas and bare feat and also blood dripping across the wall. The picture that has been painted out of the blood in the middle is also the main element of the film (a paranormal creature that has caused the whole storyline within the film). The main picture has many features which are similar to the trailer. This includes the child, the blood painted on the walls and also the paranormal creature.

Other Titles

Promotion of other films is a key convention of both trailers and posters. The majority of films are promoted by association with other films. If an audience has seen a previous film such as Parnormal Activity or Insidious, they will link how good the film was with the producers of it and therefore if they enjoyed other films made by the same producers, it is likely that the audience will also choose to see the new film being released. This is why this certain piece of text is an important feature of the poster. This piece of text also features on the trailer in the exact same format. 

Other titles which feature on this poster is a "slogan" from the film, which is to create suspense and curiosity amongst the audience. This is an important feature of the film poster and also one that features on most posters. I think this is a very important way of adding character and emotion to the poster. This specific piece of text also features in the film trailer as titles throughout to cause suspense. 

 

Credits

Film credits legally have to be on every film poster. They pretty much all use the exact same, hard to read font however they need to be on there and are a very important feature of the poster. They rarely feature in the film trailers. 

Below the credits, are the logos of some of the companies that had an input into making this film. This is also a feature that appears on every film poster.  They are very small and hard to see however you can vaguely see the production company logo, the age rating and also promotional features such as "COMING SOON" and also promotion of social media such as Facebook and Twitter. This certain line of credits is similarly mentioned on the trailer.

Final Cut

Ancillary Task Research

Inception was released in 2010 and features an action-adventure film about "a skilled dream extractor is offered a chance to regain his old life, as payment for a task considered to be impossible."

Above is the trailer for Inception, which is a very short trailer being only about 1 minute and 30 seconds long. It features many stereotypical conventions that are expected of this type of film. I have chosen to compare this particular film trailer with its poster and magazine cover because the genre is of a similar one to ours.

When placed next to each other, there are many SIMILARITIES between the poster (left) and the magazine front cover (right). The most substantial one being both the MAIN FEATURE PICTURE and also the COLOUR SCHEME used; the colours used are cold colours, such as blues and greys, with a bold red used for both titles to stand out on the page. The picture features the main character of the film, Leonardo DiCaprio; who is also an extremely famous and well-known actor that had featured in many films. This picture immediately manages to GRAB THE ATTENTION of the audience due to the HIGH PROFILE and attractiveness of CHARACTER. If you also look closely at the pictures, they are very similar even though in one he is facing the complete opposite way. However, he is dressed in the same attire of a smart black suit and is holding a gun, pointing it down the the floor. Another noticeable comparison is that his head is facing a certain direction in both pictures. Inevitably, the poster and the magazine cover are a lot more similar than the trailer. This is because both the poster and the magazine cover are there to mainly ADVERTISE and PROMOTE the film, whereas the

aim of the trailer is to capture ATTENTION by picking certain scenes from the film that make the audience want to see more and by adding soundtracks that is left feeling the audience in SUSPENSE. The poster however, if a lot more DETAILED than the magazine cover. In this case, the magazine cover simply features a very LARGE EYE-CATCHING PICTURE, combined with a LARGE, BOLD TITLE and then a SUBHEADING OF A QUOTE to promote the film. But on the other hand, the poster features a FEATURE HEADING of 'Leonardo DiCaprio" across the top; a quote about the summary of the film which reads "Your mind is the scene of the crime" which basically SUMMARISES the whole story in just a short sentence; a PICTURE that covers the entire BACKGROUND of the poster; a bold TITLE which is the only thing on the poster that is red; this immediately draws attention; below the title, there is another smaller piece of TEXT that says "from the director or The Dark Knight"which promotes the film by relating the new film to a very famous film that has also been made by the same directors and because of this, the audience should perceive Inception to be of the same level as The Dark Night. Below that text, there is another short paragraph of text which features all the CREDITS of the film. They are in a smaller, different text that is actually not very readable, this is done so that the credits are not a main feature of the poster but legally, they have to be on there. And finally, below the credits, there is another piece of text, in another font, which simply states when the film is released in cinemas.

Feedback From Rough Cut

We displayed our rough cut to the rest of our peers so that they could give us feedback on what looks good, but also what we need to improve on for our final cut.

The POSITIVES we received are:
- Amazing titles
- Amazing transitions
- Nice link to "1984"
- Really good shots such as motorway and police scan
- Good use of music
- Realistic costumes and props
- Brilliant sound effects
- Editing is really good
- Good focus pull at hostages and at terrorist video
- Good title
- Good use of CCTV effect
- Brilliant idea/concept
- "Best one i've seen"

The NEGATIVES we received are:
- Need to change the signs as they are not very clear
- Driving a bit too slow
- Car needs to be quicker with siren

ACTION PLAN:

- We need to change the signs so that they are more readable. We are going to do this by buying a thicker card to prevent the light shining through; use a thicker black marker pen and also try and make the writing a lot neater.

- We are going to speed up the car when the sirens start as we have had feedback that "what we are hearing and what we are seeing are two different things".

First Draft Of Rough Cut

Props and Locations

Our trailer is for an action/horror genre. One feature that the audience will expect to see is the use of guns. Obviously, we cannot purchase real guns however we are fortunate because one of Kane's dad's hobbies include Airsoft. Therefore these guns look like real riffles.

We are fortunate enough that Lewis's dad is a Police Officer and therefore we have his uniform that we can use: 

In terms of location. Most of the filming will be completed in Kane's and Lewis's house due to the fact that we will be using replica guns and it is highly unethical to use them in public. However, there are parts that will be filmed in a wood near to us. Obviously, we will not be filming with the guns there. 

Production Logo

Every film trailer produced displays a production logo at the start which simply advertises the production company and allows the audience to know who it was produced by. Below is an exempler video featuring the production logos from Paramount Pictures, DreamWorks, Universal Pictures and Imagine Entertainment: 

To make our film trailer look as realistic as possible, we needed to create a believable production company with our very own logo. Below is the production logo my group created for our film trailer; in this short clip, it is silent, however when it is used in our trailer, the into music/narrative will play over it.

Music Copyright Request

As a group, we have spent a long time researching and listening to music that we feel would be suitable for our film trailer. One song that we came across is called "The Way" by Zack Hemsey. Zack Hemsey as produced music for many high end films and their trailers, these include Inception and Transformers. In order for us to use the track, we had to email the copyright holder asking for permission. Here was the email sent from Lewis' account:

A few weeks later, we recieved a reply giving us permission to use that song. Here is the reply:

Video Effects: Masking

Above is a video we created as a group which displays a 'clone' of one of our friends. Although this effect doesn't have relevance to us as of this moment, it is an effective way of scaring the audience and is commonly used in many trailers such as Black Swan.



This effect is called 'masking'. Below is how we made it:

More PowerPoint presentations from Jessica Simonds

Voice Over Research

Animatic

Target Audience

Establishing a specific audience for a movie genre is completely different than establishing an audience for a music genre. This is because fans of specific music genres come with stereotypical characteristics and personalities. For example, someone who is a fan of heavy metal music will often be seen in gothic clothing and likes to attend gigs. However this isn't as simple for establishing the target audience of film genres. The main assumption we can create about the target audience is actually to do with gender. It may seem like a stereotypical view but it is very common for females to prefer romantic comedies or chick flicks and for males to prefer action or thrillers.

I asked some of my peers what they thought define a specific target audience for a film and they said:

"It's hard to say which genres of film appeal to which audience. I know that I personally like many film genres... I like chick flicks such as The Notebook, I like action films such as Indiana Jones and I also like horror films such as Saw."

"It is hard to stereotype against film genres because people like what they like. People will often see a film purely because of the people acting in it or maybe even the people who produced it."

Although it is bad to stereotype with gender, it is clear that our action/thriller film trailer will attract more males than it will females and therefore i briefly interviewed some of my peers about there characteristics.

 

Brandon, Matt and James are all of different ages and all have very different personalities. However they all agreed on the fact that they are not tied to a specific genre of film like they are with genre of music. They all said that if they liked the trailer of a movie, they are likely to go and watch it no matter what the genre is.

After a vast amount of research using UK tribes, it was still hard to determine which group would be the main target audience for our action/thriller film trailer. However, I concluded that people of an 'urban' focus would be the main attraction. This is because our film trailer is about terrorists and is set within an urban area. Also, the music we plan to use within our trailer is by artists directly related to their stereotypical genre of music such as Jay Z and Kanye West. The definition of the Urban tribe according to UK tribes is:

"Connected by inner city living, confident style makers and attuned to the underground sounds. Urban Tribes provide inspiration for the Leading Edge and from here, all other segments…

The Urban segment is intrinsically linked to inner city living – young people living in busy multicultural hubs, with rich and varied influences, where wealth and poverty sit side by side – and with access to the latest sounds, clubs and fashion."

However, with influence from UK tribes, I also decided that the Mainstream tribe would also be a main target audience for our film trailer. This is because the mainstream society do not have particular wants or needs in terms of favourable music, film, brands etc. They like what they like... If they see a film trailer that they like the look of they are likely to go an see it. Just like if they are a fan of the people acting in the film they are likely to see it no matter what genre is it. 

As I have already established, our main target audience will be males. As a group, we concluded that our main audience would be aged 15-40 years old. This is because we aim to attract the younger audience (15-25) by creating the adrenalin rush they expect, but also we aim to create the interest which will attract the slightly older audience (26-40). We also agreed that target audience in terms of income bracket would be B (middle class) -C2 (skilled working class) and E (the social level). People that fit into the B-C2 bracket include:

• Teachers
• Graphic Designers
• Electricians
• Plumbers

Ordinarily, an action film will be catered towards people within the C bracket. However, because our film features an element of thriller, it is likely to attract people within the B social group due to its improvement in intellectuality. 

The people who fit into the E bracket who we believe are our target audience are students a young people aged (15-21), people in school, college or university who may have a part time job in retail or waitressing but who's main focus is on education and therefore does not have a huge amount of disposable income.